I read an article today that gave me a chance to consider again what we, as the regular human being on a budget, are up against when it comes to big companies with big marketing budgets. Companies are apparently now developing techniques to monitor test subjects using eye-tracking software and EEG (brain wave) sensors to see how they sub-consciously respond to marketing messages.

“…the government traditionally hasn’t restricted advertising for adults because adults have defense mechanisms that can distinguish between truth and untruth. ‘But if the advertising is now purposely designed to bypass those rational defenses, then the traditional legal defenses protecting advertising speech in the marketplace have to be questioned.'”

Just a bit more motivation for us over here at EEBA to give folks a budgeting solution that helps defend against marketers pushing consumption!

From the New York Times: Making Ads That Whisper to the Brain